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Lease a Brain (LAB) and its sister company Cocina Digital were founded in Puerto Rico by Noel Roque, a former Coca-Cola executive with a passion for innovation and creative entrepreneurship. Noel is also the founder of World Dance Group, producers of the World Salsa Championships, SalZOOM.com, and Dance-Mart.com—platforms that have revolutionized the global dance community.
With decades of experience in branding, media, and business development, Noel launched LAB to solve a modern problem: how to give creators and companies access to world-class expertise without the traditional barriers. His vision is now a reality—an AI-powered ecosystem that helps ideas thrive.
At its core, LAB is about democratizing access to AI. We believe that advanced technology and strategic intelligence shouldn’t be reserved for large corporations with deep pockets. By combining powerful AI tools with curated expertise, LAB makes high-level support accessible to anyone—from solo founders to growing teams—regardless of budget, background, or location.
This isn’t just about automation. It’s about leveling the playing field and empowering a new generation of innovators to compete, create, and scale with confidence.